Consumer Products
In todays environment consumer goods companies need continous environmental scanning, strategic agility, agile planning, active growth management, and data-driven decision-making and focused execution. RGM’s experts help consumer goods companies thrive in an ever changing environment.
Fast Moving Consumer Goods
In hypercompetitive markets cash enables companies to gain an advantage by unlocking incremental growth. Therefore we help our clients: build world class pricing & promotions capabilities; identify new (micro) pockets of growth; re-design their product portfolios; optimize of trade terms & investments; and craft sales channel and market entry strategies.
Fashion
We help leading fashion brands institutionalize revenue growth management to extract the maximum value from their collections by creating holistic brand development plans; by implementing agile design processes; by crafting smart markdown strategies and price governance mechanism; and by optimizing the omni-channel in-store customer experience.
Retail
Acquiring and retaining customers requires more than a good deal. Thus, we help our clients strengthen their commercial offering by defining their category strategies, refining their assortment plans & shelf designs, differentiating their pricing & promotions strategies across store formats & product categories, rethink their in-store experience, and streamlining their end-to-end path to purchase.
Luxury
We help leadership teams of luxury brands rethink what, where, and how they sell to ensure they keep building brand equity. Specifically we aim to help them: craft multi-year growth strategies; reshape deployed business models; optimize routes to market; serve customers in meaningful ways; and personalize omni-channel customer experience.
How We Help Our Clients
Multi-Year Growth Strategies
Harmonizing a strategy ensures capital can be allocated in the most efficient way. We help our clients bridge business, category and brand strategies to drive growth and to create a sustainable competitve advantage. We engage with them to tailor their growth strategy to the unique position their brands have across markets.
Go-to-Market Strategy
Comprehensive go-to-market strategies are tailored to the unique attributes of the innovation it is trying to land. Wether products are sold using an owned sales force or through channel partners we help our clients define target markets; value propositions; pricing & promotion strategies; and distribution models.
Revenue Growth Management
Using price, product, placement and promotions to drive profitable growth based on a superior understanding of the market can help generate above average returns in a hypercompetitive market. Based on our proprietary RGM framework we help our clients capitalize on pockets of growth and build world class RGM capabilities.
Customer & Sales Channel Strategy
Customer needs may vary across the channels leveraged for distribution. Thus, a one-size-fits-all strategy is not likely to lead to above average growth based on some sort of competive advantage. To differentiate across channels we help our clients explore how to best exploit their strengths, tailor portfolios & positioning, and reallocate trade investments.
Market Entry Strategy
Where, when and how to enter a market is important to get right when capitalizing on new innovations or when expanding a business. To make any market entry a success, we help our clients define: target markets, entry modes, investment requirements, risk & mitigation plans, and launch plans.
Business Model & Product Innovation
Capitalizing on new ideas requires thoughtful strategy and deliberate action whilst adapting to changing market conditions. This is no easy feat. Therefore, we help our clients: identify emerging innovations; design and build innovation platforms; run innovation sprints & pilots; benchmark business models; and scale innovations.
Our Experience
Examples Of Our Work
Active Mix Management
We have helped a leading European food & beverages company optimize its product mix across customers by identifying top performers using item performance and shopper decision trees.
Impact: the identification of +200 basis points of incremental revenue in six weeks.
Brand Price Strategy
We have helped a leading Pan-European consumer goods company reset their strategic price targets and define their multi-year strategic pricing roadmap across key brands, formats & markets.
Impact: the identification of 200+ basis points of incremental revenue in eight weeks.
Market Entry Strategy
We have helped a leading e-tailer in the fashion industry identify the next set of markets as part of their international expansion roadmap by evaluating market attrractiveness, ease of entry and investment requirements.
The result: 20+ markets longlisted, 3 market shortlisted, 2 market recommended for expansion.
Innovation Roadmap
We have helped leading footwear and apparel brands map innovations based on their innovation strategy & priorities, conduct start-up due diligence, and pilot the innovations in their value chain.
The result: over 100+ innovators mapped, 50+ reviewed, 25+ shortlisted and 3 collaborative pilots initiated.
Our Insights & Publications
Ready to Talk ?
Submit your name and email address, a representative of our firm will reach out to you to discuss your support needs. Alternatively you can contact our leadership team directly via: info@rgmconsultancy.com