by Pim Kneepkens | Nov 25, 2024 | Price Promotions, Revenue Growth Management, RGM Bites
Non-Integrated Price Promotions Increase Consumer Premium Product Choices How Non-Integrated Promotions Drive Premium Product Choices When designing a promotional strategy, businesses often focus on the size of the discount or the percentage-off figure. However,...
by Pim Kneepkens | May 28, 2024 | Revenue Growth Management, RGM Bites
RGM Capability Roadmap – Your Roadmap to RGM Excellence Your Path to RGM Excellence Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies. The most significant hurdle lies in...
by Pim Kneepkens | Sep 20, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
Simplify to Amplify: 5 Principles to Navigating the Simplification Landscape Last week, we talked about ‘Restoring Your Core’ for a sales boost, and now, we’re diving into 5 golden rules that we, at RGM Consulting, swear by to make assortment...
by Pim Kneepkens | Sep 12, 2023 | Brand Growth, Revenue Growth Management, RGM Bites
Penetration Propels Expansion Penetration is The Key Driver For Future Brand Growh With heavy buyers driving 60% of current sales, it is important to keep existing customers happy. Despite the importance of customer loyalty, it is intriguing to note that existing...
by Pim Kneepkens | Apr 3, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
The Power of Purchase Limits Anchors in Price Promotions In our ongoing exploration of consumer behaviour we have stumbled upon a fascinating phenomenon reported by Wansink, Kent & Hoch (1998). They have shown that purchase limits act as anchors where consumers...
by Pim Kneepkens | Mar 13, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
Price Promotion Mechanics Matter Anchors in Price Promotions Check out our latest insight! In our previous post, we highlighted how adding super-premium options to the shopper choice set can boost willingness to pay. But did you know the same anchoring effect also...
