by Pim Kneepkens | Nov 25, 2024 | Price Promotions, Revenue Growth Management, RGM Bites
Non-Integrated Price Promotions Increase Consumer Premium Product Choices How Non-Integrated Promotions Drive Premium Product Choices When designing a promotional strategy, businesses often focus on the size of the discount or the percentage-off figure. However,...
by Pim Kneepkens | May 28, 2024 | Revenue Growth Management, RGM Bites
RGM Capability Roadmap – Your Roadmap to RGM Excellence Your Path to RGM Excellence Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies. The most significant hurdle lies in...
by Pim Kneepkens | Sep 20, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
Simplify to Amplify: 5 Principles to Navigating the Simplification Landscape Last week, we talked about ‘Restoring Your Core’ for a sales boost, and now, we’re diving into 5 golden rules that we, at RGM Consulting, swear by to make assortment...
by Pim Kneepkens | Sep 12, 2023 | Brand Growth, Revenue Growth Management, RGM Bites
Penetration Propels Expansion Penetration is The Key Driver For Future Brand Growh With heavy buyers driving 60% of current sales, it is important to keep existing customers happy. Despite the importance of customer loyalty, it is intriguing to note that existing...
by Pim Kneepkens | Apr 28, 2023 | Downturns, Revenue Growth Management, RGM Articles
ADAPT OR PERISH: FIVE STRATEGIC IMPERATIVES TO SURVIVE AND THRIVE IN A POST-INFLATION WORLD î‚’ Download Consumer packaged goods (CPG) companies are increasing prices in an effort to recover margins due to inflationary costs. To illustrate, the ice cream industry in the...
by Pim Kneepkens | Apr 3, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
The Power of Purchase Limits Anchors in Price Promotions In our ongoing exploration of consumer behaviour we have stumbled upon a fascinating phenomenon reported by Wansink, Kent & Hoch (1998). They have shown that purchase limits act as anchors where consumers...
