RGM
Insights
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Non-Integrated Price Promotions Increase Premium Product Choices
Recent research by Jia et al. reveals that non-integrated promotions, like coupons, can increase consumer preference for higher-priced products.
RGM Capability Roadmap – Your Roadmap to RGM Excellence
Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies.
Simplify to Amplify
Penetration Propels Expansion
Despite the importance of loyalty, it is intriguing to note that existing buyers do not appear to be the main driver for brand growth.
Survive & Thrive In a Post-Inflation World
The Power of Purchase Limits
Purchase limits act as anchors where consumers tend to adjust their purchase quantity downwards from the communicated purchase limit.