by Pim Kneepkens | Mar 12, 2023 | Branding, Revenue Growth Management, RGM Bites
The Price Effect of Branded Products The Effect of Branded Products Consumer will pay a price premium for national brands even the quality of the national brand and the private label brand is the same. This surplus is called the image premium. This means that brand...
by Pim Kneepkens | Dec 18, 2022 | Range Architecture, Revenue Growth Management, RGM Bites
The Effect of Private Label Share on Store Loyalty The Importance of Strong Brands The growth of private label is often seen as a threat to branded products. As it turns out, there actually is an inverted U-shaped relationship between consumers private label share and...
