by Pim Kneepkens | Nov 25, 2024 | Price Promotions, Revenue Growth Management, RGM Bites
Non-Integrated Price Promotions Increase Consumer Premium Product Choices How Non-Integrated Promotions Drive Premium Product Choices When designing a promotional strategy, businesses often focus on the size of the discount or the percentage-off figure. However,...
by Pim Kneepkens | May 28, 2024 | Revenue Growth Management, RGM Bites
RGM Capability Roadmap – Your Roadmap to RGM Excellence Your Path to RGM Excellence Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies. The most significant hurdle lies in...
by Pim Kneepkens | Sep 20, 2023 | Price Promotions, Revenue Growth Management, RGM Bites
Simplify to Amplify: 5 Principles to Navigating the Simplification Landscape Last week, we talked about ‘Restoring Your Core’ for a sales boost, and now, we’re diving into 5 golden rules that we, at RGM Consulting, swear by to make assortment...
by Pim Kneepkens | Sep 12, 2023 | Brand Growth, Revenue Growth Management, RGM Bites
Penetration Propels Expansion Penetration is The Key Driver For Future Brand Growh With heavy buyers driving 60% of current sales, it is important to keep existing customers happy. Despite the importance of customer loyalty, it is intriguing to note that existing...
by Pim Kneepkens | Apr 28, 2023 | Downturns, Revenue Growth Management, RGM Articles
ADAPT OR PERISH: FIVE STRATEGIC IMPERATIVES TO SURVIVE AND THRIVE IN A POST-INFLATION WORLD î‚’ Download Consumer packaged goods (CPG) companies are increasing prices in an effort to recover margins due to inflationary costs. To illustrate, the ice cream industry in the...
