The expertise we bring
Marketing, Sales & Customer InsightsWe help our clients unleash the full potential of their brands by putting customers at the heart of their commercial activities.
Marketing
Performance Management
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Organizational Structure
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RGM Methodology
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Capability Building
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Tooling & Automation
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Sales
Business & Brand Strategy
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Price Strategy
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Range Reviews
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Trade Promotions
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Trade Investments
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Customer Insights
Innovation
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Route to Market
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Trade Stories
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Customer Negotiations
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Customer Management
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How We Help Our Clients
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Our Experience
Our Insights & Publications
Non-Integrated Price Promotions Increase Premium Product Choices
Recent research by Jia et al. reveals that non-integrated promotions, like coupons, can increase consumer preference for higher-priced products.
RGM Capability Roadmap – Your Roadmap to RGM Excellence
Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies.
Simplify to Amplify
Simplify to Amplify: 5 Principles to Navigating the Simplification LandscapeLast week, we talked about 'Restoring Your Core' for a sales boost, and now, we're diving into 5 golden rules that we, at RGM Consulting, swear by to make assortment simplicity a reality:...
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