The Price Effect of Branded Products

The Effect of Branded Products

Consumer will pay a price premium for national brands even the quality of the national brand and the private label brand is the same. This surplus is called the image premium.

 This means that brand managers need to invest in marketing activities that can enhance perceptions of brand equity such as advertisement and product innovation.

 

 

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Author

Pim is the co-founder of RGM Consulting and a core member of the global executive leadership team. In the leadership team he oversees: sales, research & knowledge development, marketing, and delivery.

Pim has extensive experience supporting leaderships teams across the globe, having worked on projects in Europe, Latin America, and Africa. Through his work, Pim has developed expertise in revenue growth management, business turnarounds, innovation management and marketing. Furthermore, he has deep expertise in the consumer goods industry.

Expertise

    • Revenue Growth Management
    • Business Strategy & Transformation
    • Business Turnaround
    • Innovation Management

Education

    • Master of Philosopy in Business Research (graduated cum laude)
    • Master in Business Administration (graduated cum laude)

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