The Effect of Private Label Share on Store Loyalty

The Importance of Strong Brands

The growth of private label is often seen as a threat to branded products. As it turns out, there actually is an inverted U-shaped relationship between consumers private label share and store loyalty.

This means that retailers must maintain a good balance between private label and branded products to optimize store traffic, sales and loyalty. Put it differently, branded products have the ability to help retailers win in the market place.

 

 

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Author

Pim is the co-founder of RGM Consulting and a core member of the global executive leadership team. In the leadership team he oversees: sales, research & knowledge development, marketing, and delivery.

Pim has extensive experience supporting leaderships teams across the globe, having worked on projects in Europe, Latin America, and Africa. Through his work, Pim has developed expertise in revenue growth management, business turnarounds, innovation management and marketing. Furthermore, he has deep expertise in the consumer goods industry.

Expertise

    • Revenue Growth Management
    • Business Strategy & Transformation
    • Business Turnaround
    • Innovation Management

Education

    • Master of Philosopy in Business Research (graduated cum laude)
    • Master in Business Administration (graduated cum laude)

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