Simplify to Amplify: 5 Principles to Navigating the Simplification Landscape

Last week, we talked about ‘Restoring Your Core’ for a sales boost, and now, we’re diving into 5 golden rules that we, at RGM Consulting, swear by to make assortment simplicity a reality:

Dream Big: Start with a clear game plan. Choose fewer brands that match your goals, then go all in. Invest heavily in these brands to unleash their full potential. If a brand doesn’t support your objectives, it doesn’t belong in your lineup!

Achieve More with Less: Quality over quantity is the name of the game. Opt for fewer SKUs, but give them your all. Map out every detail – from where they’ll be on shelves to how they’ll be promoted. Get your marketing and sales teams on the same page.

Be ruthless with your innovations: Raise the bar for new ideas. Cancel small plans that won’t move the needle. Go for a select few game-changing innovations that align with your brand’s big picture.

Eliminate current complexity: Simplify your supply chain. Cut out the headaches and aim for the best possible costs. Keep complexities where they matter – in your product, where customers see value.

Dodge future scope creeps: Complexity has a way of sneaking back in. New faces bring new ideas that can clutter things up. Put systems and checks in place to keep things simple. Ask if each change aligns with your overall strategy and revenue goals.

With these 5 rules, you’ll navigate the simplification landscape like a pro and watch your success soar!

Author

Elias is the co-founder of RGM Consulting and a core member of the global executive leadership team. In the leadership team he oversees: sales, research & knowledge development, marketing, and delivery.

Elias brings extensive international experience from Deloitte Consulting, Unilever, and PepsiCo, with a focus on Strategy and RGM. He’s known for strategic thinking, hands-on leadership, and effective negotiation. Elias has led global initiatives across North America, LATAM, Europe, Africa, and Asia.

Expertise

    • Revenue Growth Management
    • Business Strategy & Transformation
    • Business Turnaround
    • Commercialization of RGM initiatives

 

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