RGM Capability Roadmap – Your Roadmap to RGM Excellence

Your Path to RGM Excellence

Developing a company-wide core capability in revenue growth management poses a significant challenge for Consumer-Packaged-goods companies. The most significant hurdle lies in seamlessly integrating RGM into the day-to-day activities of marketing & sales teams.

Some of the key barriers we have observed, are related to the all-encompassing nature of revenue growth management. It’s a capability that, i.a., requires organizations to:

  • Create polymaths knowledgeable in distinct functional domains.
  • Define a shared company-wide language.
  • Blend internal and external datasets to create a single trusted source of truth.
  • Leverage ever-evolving analytics (descriptive to cognitive) to generate insights.
  • Enable cross-functional teams to translate insights into initiatives.
  • Use initiatives to strengthen multi-year and within-year commercial plans
  • Retain knowledge and talent by designing comprehensive talent development plans.

This is no small feat. Based on our experience working with large consumer-packaged-goods companies, we have identified five different RGM capability maturity levels that can help firms strengthen their RGM muscle. Each stage has its unique challenges and development needs. Our proprietary assessment helps firms identify where they are in their capability development journey, where they would like to go, and provide them with a clear path forward based on actional development plans.

Interested to learn how we can help you strengthen your RGM muscle, drop us a message!

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Author

Pim is the co-founder of RGM Consulting and a core member of the global executive leadership team. In the leadership team he oversees: sales, research & knowledge development, marketing, and delivery.

Pim has extensive experience supporting leaderships teams across the globe, having worked on projects in Europe, Latin America, and Africa. Through his work, Pim has developed expertise in revenue growth management, business turnarounds, innovation management and marketing. Furthermore, he has deep expertise in the consumer goods industry.

Expertise

    • Revenue Growth Management
    • Business Strategy & Transformation
    • Business Turnaround
    • Innovation Management

Education

    • Master of Philosopy in Business Research (graduated cum laude)
    • Master in Business Administration (graduated cum laude)

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